
My favorite podcasts are like little coaches in my ear.
I make sense of the world with The Daily. I learn from history with The Daily Stoic. I stay sane as a parent with Good Inside by Dr. Becky. I indulge my reality TV guilty pleasure with Rob Has a Podcast. Whether you’re tuned into Joe Rogan, Alex Cooper, Pete the Planner, or anyone in between—you’ve likely got a podcast you love.
In the last 10 years, Americans have gone from spending 2% of their time listening to podcasts to a whopping 11%. That’s 450% growth! Podcasts have exploded because they’re bite-sized, entertaining, and easy to consume.
But as much as we love our podcasts, none of them are truly made for you. They’re still built on an old-school method of 1 to many (one host to many listeners). AI is changing this across every kind of media. In the future, more and more content will be completely 1:1, fully personalized to users, watchers, and—you guessed it—listeners.
Hold on to your headphones, here’s where YML comes in.
Now in Your Money Line, users can get a weekly financial podcast created just for them. We’ll factor in things like:
The result? In just 5 minutes a week, right in their earbuds, employees get smart, supportive money coaching. It might spot overspending at Target, flag a credit card fee you missed, suggest ways to improve your credit, recommend ways to pay down a debt, and more. These aren’t generic tips. This is each employees' own money story—reflected back to them with encouragement, clarity, and real strategies they can act on today.
It’s available today, right in the YML mobile app, to all users on our Essential Plan. Simply open the app and click the card on the dashboard to get started. No lunch-and-learns, no scheduling, no extra lift from HR.
Here at YML, we’re big believers in the power of humans and technology working together to help users improve their financial lives. Listening to 5-minute money podcast every week can’t replace working through a complicated money situation with one of our Financial Guides. But it’s game-changing for finance wellness because…
Every episode draws from a rich blend of personal financial data—spending trends, budget behavior, credit activity, goals, and more. The result? A weekly update that connects the dots in a way scanning your expenses or plunking numbers in a spreadsheet couldn’t. Not only will it spot trends and opportunities you might have missed, but it’ll present it all in a way that matches how you think, feel, and behave about money.
Time is tight. Attention is scattered. But everyone has five minutes to listen while commuting, taking a walk, or tackling some chore. The podcast format meets employees where they are, and makes financial guidance feel natural and approachable, not like some complex homework.
Your team is diverse. Their finances are too. Some are just starting out. Some are saving for college. Others are thinking about retirement, debt payoff, or buying a house. One-size-fits-all financial literacy and education just don’t cut it. The podcast pairs data and behavioral insights to deliver coaching tailored to each person’s Money Vibe, life situation, and goals.
This podcast isn’t just a new perk. It’s a signal of where benefits are heading. We’re entering an era where media, experiences, and software adapt to the individual. AI doesn’t have to be scary or confusing, it can help your people feel more seen, understood, and empowered to act. As consumers start to try, love, and expect more of these personalized experiences—they’ll want their benefits to feel the same way.
At YML, our goal is to help EVERY employee’s financial stability and confidence. And it can start with something as easy as hitting play. We’re excited to bring 1:1 coaching to employees across the nation in a way that’s scalable, sustainable, and actually delightful.
Listening to your favorite podcast isn’t hard. Helping your employees feel better about their money shouldn’t be either. When benefits meet people where they are, they don’t just get used—they change lives. One episode at a time.
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Already have YML at your organization? Tune in today on the mobile app and get listening!
Not a YML customer yet? We’d love to show you the future of financial wellness. Book a time with us or watch a quick overview!
Ben Battaglia is a Senior Vice President at Your Money Line. He has spent the last decade in HR tech, working to solve enterprise learning & development, talent acquisition, corporate wellness, and benefits challenges with great software. He holds an MBA from the University of Michigan Ross School of Business and a BA from Northwestern University. Most evenings, you'll find him walking around Indianapolis with his wife & four kids, reading voraciously, watching The West Wing, or attempting to win star baker.
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