💸  Meet YML Plus: The AI-powered financial sidekick for employees. See the overview | Read the blog
Press Release

Your Money Line Raises Nearly $3 Million in Funding

INDIANAPOLIS, September 6, 2022 – Your Money Line (YML), a leading corporate financial wellness software solution connecting employees to personalized, confidential and empathetic financial guidance, secured $2.825M in growth funding, it was announced today by CEO Peter Dunn, a.k.a. Pete the Planner®. Ground Game Ventures, Elevate Ventures, Rehab Industries, InnovateMap Ventures and Gravity Ventures participated in this latest investment round.

The capital will be used for continued investment in this world-class software solution and a marketing and distribution team, along with the infrastructure needed to support this growing SaaS business. Additionally, Your Money Line has bolstered its executive team with the hiring of tech veterans Matt Lubbers (formerly of Lessonly), Molly Fohrer (formerly of Springbuk and PandaDoc) and Doug Collins (formerly of AppealTrack). In addition, Aman Brar (former CEO of Jobvite and Canvas) has joined the board of directors.

“With the financial stressors of student loans, saving for retirement, Covid-19 and inflation at a 40-year high, studies have found that employees are spending 156 hours or 19.5 days a year worrying about money. That’s $500B in lost productivity annually,” said Dunn. “Your Money Line is one of the most important benefits a company can offer, not only for an employee’s well-being but also for a company’s bottom line.”

"Economic hardship is a quiet productivity crisis impacting companies and their employees across the country,” noted Aman Brar. “YML’s technology optimizes company performance by democratizing employee access to financial wellness. I’m excited to support the team and their bold mission.”

Your Money Line works with a diverse client base of hundreds of organizations across the country, including The University of Chicago, UT Health (University of Texas), Colorado’s Arapahoe County, Pacers Sports and Entertainment, and Indiana’s Wayne Township. Company employees and their families receive access to the software, an interactive digital product that provides 24/7 support with personalized, dynamic graphs and charts to measure and motivate success, along with hundreds of hours of e-learning webinars, courses, blogs, and articles. Support from a team of Certified Financial Planners® and Accredited Financial Counselors® is easily available to all users via phone, email or chat.

 “We offer a robust holistic well-being program and the financial wellness piece of that is extremely important to the Board and the County as a whole. It states that we want employees to be secure in their current financial status and be prepared for a bright future,” remarked Rachel Beck, Benefits Analyst for Colorado’s Arapahoe County. “We feel that YML is the perfect partner to help any of our employees achieve this if they so choose!” Barry Gardner, Chief Financial Officer at MSD Wayne Township, added, ““I am proud of the financial support we have been able to give staff with the collaboration with your team and Your Money Line!”

About Your Money Line

Your Money Line, the brainchild of award-winning financial expert Peter Dunn, a.k.a. Pete the Planner®, is a leading corporate financial wellness platform connecting employees to personalized, confidential and empathetic financial guidance. With one-on-one access to Certified Financial Planners® and Accredited Financial Counselors®, personalized action plans, access to hundreds of articles and courses for all stages of life, and an easy-to-use, customized dashboard with dynamic graphs and charts to measure financial health, Your Money Line delivers proven results for employees on their distinct financial journeys. And unlike many of its competitors, Your Money Line will never try to sell participants a financial services product. Visit YML on Facebook, LinkedIn, Twitter, and the Your Money Line blog.

About Elevate Ventures 

Elevate Ventures is a private venture development organization assisting high-growth startups and early-stage companies expand into high-performing, Indiana-based companies.  Elevate has invested over $130 million in more than 480 companies through its various programs. Pitchbook has ranked Elevate as the Most Active VC in the Great Lakes Region since 2017. To learn more about Elevate Ventures, visit elevateventures.com.