Built on 20+ years of financial coaching, Your Money Line was founded by Peter Dunn, affectionately known as Pete the Planner®. Pete has spent years watching people do “all the right things” and still feel stuck, stressed, or ashamed about money. The problem wasn’t effort or intelligence—it was access. Traditional financial advice was built for people who already had wealth, not for those trying to build it. That belief still drives his work today: empathy, not fear, is what actually changes behavior.
Pete is an award-winning financial expert, USA TODAY columnist, and author of 10 books. He hosts “The Pete the Planner Show” and is a regular voice on TV and nationally syndicated radio.
Listen to the Pete the Planner Show
From our shame-free coaching to how we treat each other at work, we don’t judge others; we listen to them.
We don’t play the blame game. We play the build-better game — because owning the outcome is how progress actually happens.
Growth takes guts. We lean into the uncomfortable stuff like learning, experimenting, and finding out what we’re really capable of.
Sure, not every day’s a win, but the vibe? That’s always up to us. Around here, we invest heavily in kindness and humor.
We move with urgency and intention, knowing speed means nothing without each other.
Behind every coaching session, feature launch, and support ticket is a real human at YML who cares deeply about changing financial lives.
Our financial guides are Accredited Financial Counselors and CFP® practitioners. Our engineers obsess over usability. Our client success team measures success in reduced stress—not just metrics.
Hover to see a glimpse into each person’s financial world, from quirks and goals to the advice they’d give themselves along the way.
.avif)
.svg)
.avif){kind=spacer}
.svg)
